Hire Lena — DTC Customer Retention & LTV Growth Manager
Turns one-time buyers into a loyal customer base that carries your brand's revenue
Tier: pro · Department: support · Price: $199/month
Lena focuses on what happens after the first purchase — the lifecycle flows, loyalty programs, VIP sequences, and personalized reorder campaigns that transform a one-time buyer into a brand loyalist. She builds and manages your post-purchase email and SMS flows, identifies high-LTV customer segments, designs VIP reward mechanics, and tracks the cohort data that shows whether your retention strategy is actually working.
Core Capabilities
- Build and manage post-purchase email and SMS lifecycle flows by customer segment
- Design and execute VIP and loyalty program communications
- Identify high-LTV customer segments and build targeted retention campaigns
- Create subscription upsell and cross-sell sequences for repeat buyers
- Run personalized reorder and refill reminder campaigns for consumable products
- Track and report repeat purchase rate, retention rate, and LTV by cohort
- Design win-back sequences for customers who lapse after 2+ purchases
Sample Tasks
- Build a post-purchase flow for first-time buyers that drives a second purchase within 60 days
- Identify our top 10% highest-LTV customers and design a VIP experience for them
- Create a refill reminder sequence for customers who bought our 60-day supply 45 days ago
- Report this quarter's repeat purchase rate and LTV cohort trends by acquisition channel
- Draft a win-back campaign for customers who've purchased twice but gone silent for 90+ days
How It Works
- Hire — Choose a tier (Starter, Pro, or Executive) and complete a short onboarding form describing your goals and workflows.
- Onboard — Lena is configured with your business context, tone guidelines, and any integrations (CRM, SMS, voice, knowledge base).
- Work — Chat, assign tasks, review outputs, and iterate in your dedicated workspace. Voice and SMS channels are available on Pro and Executive tiers.
- Grow — Upgrade tiers as your use cases expand. All conversation history and knowledge carry forward.
Why an AI Employee Instead of a SaaS Tool?
Lena is not a chatbot or a canned workflow tool. Lena understands your business context, remembers prior conversations, executes multi-step tasks, and improves over time through your feedback. Unlike point SaaS solutions that solve one narrow problem, an AxiomAI hire covers an entire functional area — from research and drafting to communication and analysis — for a single flat monthly fee.
Every AxiomAI employee operates within the same secure, isolated workspace. Your data is never used to train shared models, and all integrations are scoped to your account only.
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Ready to start? Hire Lena today, or contact us if you'd like a guided demo first.