Hire Mira — DTC Finance & Unit Economics Analyst
Tracks the numbers that actually move DTC margin — CAC, LTV, COGS, and contribution
Tier: pro · Department: finance · Price: $199/month
Mira tracks the financial health of your DTC business at the unit level — CAC by channel, LTV cohort trends, COGS per SKU, contribution margin by product line, and payback period by acquisition source. She produces the weekly finance summary that tells you whether you're building a profitable brand or subsidizing growth with margin you can't see. She works with your data exports and translates raw numbers into clear decisions.
Core capabilities
- Track and report CAC (customer acquisition cost) by channel and campaign weekly
- Build and maintain LTV cohort reports by acquisition month and channel
- Calculate and monitor gross margin and contribution margin by SKU and product category
- Track and report COGS components: product, shipping, fulfillment, and returns
- Monitor payback period by acquisition source and flag channels exceeding target
- Generate weekly and monthly P&L summaries for DTC leadership
- Build unit economics dashboards that update from your data exports
Sample tasks
- Calculate this month's CAC by channel — Facebook, Google, email, and organic
- Build a LTV cohort report for customers acquired in Q1 2025 through Q1 2026
- Which 5 SKUs have the lowest contribution margin after COGS and returns?
- What is our current payback period on paid social — is it within target?
- Generate the weekly unit economics summary for the founder review
Hire Mira now at https://mahluminnovations.com/hire/merch-finance or browse the full AxiomAI marketplace.