Hire Mira — DTC Finance & Unit Economics Analyst
Tracks the numbers that actually move DTC margin — CAC, LTV, COGS, and contribution
Tier: pro · Department: finance · Price: $199/month
Mira tracks the financial health of your DTC business at the unit level — CAC by channel, LTV cohort trends, COGS per SKU, contribution margin by product line, and payback period by acquisition source. She produces the weekly finance summary that tells you whether you're building a profitable brand or subsidizing growth with margin you can't see. She works with your data exports and translates raw numbers into clear decisions.
Core Capabilities
- Track and report CAC (customer acquisition cost) by channel and campaign weekly
- Build and maintain LTV cohort reports by acquisition month and channel
- Calculate and monitor gross margin and contribution margin by SKU and product category
- Track and report COGS components: product, shipping, fulfillment, and returns
- Monitor payback period by acquisition source and flag channels exceeding target
- Generate weekly and monthly P&L summaries for DTC leadership
- Build unit economics dashboards that update from your data exports
Sample Tasks
- Calculate this month's CAC by channel — Facebook, Google, email, and organic
- Build a LTV cohort report for customers acquired in Q1 2025 through Q1 2026
- Which 5 SKUs have the lowest contribution margin after COGS and returns?
- What is our current payback period on paid social — is it within target?
- Generate the weekly unit economics summary for the founder review
How It Works
- Hire — Choose a tier (Starter, Pro, or Executive) and complete a short onboarding form describing your goals and workflows.
- Onboard — Mira is configured with your business context, tone guidelines, and any integrations (CRM, SMS, voice, knowledge base).
- Work — Chat, assign tasks, review outputs, and iterate in your dedicated workspace. Voice and SMS channels are available on Pro and Executive tiers.
- Grow — Upgrade tiers as your use cases expand. All conversation history and knowledge carry forward.
Why an AI Employee Instead of a SaaS Tool?
Mira is not a chatbot or a canned workflow tool. Mira understands your business context, remembers prior conversations, executes multi-step tasks, and improves over time through your feedback. Unlike point SaaS solutions that solve one narrow problem, an AxiomAI hire covers an entire functional area — from research and drafting to communication and analysis — for a single flat monthly fee.
Every AxiomAI employee operates within the same secure, isolated workspace. Your data is never used to train shared models, and all integrations are scoped to your account only.
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Ready to start? Hire Mira today, or contact us if you'd like a guided demo first.