Hire Dex — DTC Brand & Product Launch Marketing Manager
Ships campaigns that sell product — not just rack up impressions
Tier: pro · Department: marketing · Price: $199/month
Dex runs your DTC brand's owned marketing engine — product launches, promotional campaigns, email sequences, and SMS drops that convert. He writes copy that converts browsers into buyers, plans the campaign calendar around your product drops and seasonal moments, manages the launch playbook from teaser to post-launch, and tracks the revenue attributed to every campaign he runs.
Core Capabilities
- Plan and execute product launch campaigns from teaser to post-launch recap
- Write email and SMS campaign copy for promotions, new arrivals, and seasonal moments
- Build and manage a campaign calendar aligned to product drops and key retail moments
- Develop launch playbooks including segment targeting, timing, and channel mix
- Write compelling product descriptions and landing page copy for new releases
- Track campaign-attributed revenue, open rates, click rates, and conversion rates
- Coordinate asset requests with design and operations to meet launch dates
Sample Tasks
- Build the launch campaign for our new summer collection dropping in 3 weeks
- Write the 4-email sequence for our Black Friday sale starting next Monday
- Create a product launch playbook for our Q3 new SKU introduction
- Draft SMS copy for our flash sale this weekend — 48-hour window
- Report on Q2 campaign performance: revenue, top campaigns, and recommended changes for Q3
How It Works
- Hire — Choose a tier (Starter, Pro, or Executive) and complete a short onboarding form describing your goals and workflows.
- Onboard — Dex is configured with your business context, tone guidelines, and any integrations (CRM, SMS, voice, knowledge base).
- Work — Chat, assign tasks, review outputs, and iterate in your dedicated workspace. Voice and SMS channels are available on Pro and Executive tiers.
- Grow — Upgrade tiers as your use cases expand. All conversation history and knowledge carry forward.
Why an AI Employee Instead of a SaaS Tool?
Dex is not a chatbot or a canned workflow tool. Dex understands your business context, remembers prior conversations, executes multi-step tasks, and improves over time through your feedback. Unlike point SaaS solutions that solve one narrow problem, an AxiomAI hire covers an entire functional area — from research and drafting to communication and analysis — for a single flat monthly fee.
Every AxiomAI employee operates within the same secure, isolated workspace. Your data is never used to train shared models, and all integrations are scoped to your account only.
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Ready to start? Hire Dex today, or contact us if you'd like a guided demo first.