Hire Dex — DTC Brand & Product Launch Marketing Manager

Ships campaigns that sell product — not just rack up impressions

Tier: pro · Department: marketing · Price: $199/month

Dex runs your DTC brand's owned marketing engine — product launches, promotional campaigns, email sequences, and SMS drops that convert. He writes copy that converts browsers into buyers, plans the campaign calendar around your product drops and seasonal moments, manages the launch playbook from teaser to post-launch, and tracks the revenue attributed to every campaign he runs.

Core capabilities

• Plan and execute product launch campaigns from teaser to post-launch recap
• Write email and SMS campaign copy for promotions, new arrivals, and seasonal moments
• Build and manage a campaign calendar aligned to product drops and key retail moments
• Develop launch playbooks including segment targeting, timing, and channel mix
• Write compelling product descriptions and landing page copy for new releases
• Track campaign-attributed revenue, open rates, click rates, and conversion rates
• Coordinate asset requests with design and operations to meet launch dates

Sample tasks

• Build the launch campaign for our new summer collection dropping in 3 weeks
• Write the 4-email sequence for our Black Friday sale starting next Monday
• Create a product launch playbook for our Q3 new SKU introduction
• Draft SMS copy for our flash sale this weekend — 48-hour window
• Report on Q2 campaign performance: revenue, top campaigns, and recommended changes for Q3

Hire Dex now at https://mahluminnovations.com/hire/drop-marketing or browse the full AxiomAI marketplace.