Modern, SEO-Optimized Marketing Site for a Recovery & Longevity Center

20 Service Pages, 30+ Real Photos, Direct Booking Integration — Built in 1–2 Weeks

App: Elysian Institute Website | Industry: Health & Wellness Marketing | Client: Elysian Institute — recovery, wellness, and longevity clinic (Bigfork, Montana) | Company size: Premium clinical wellness brand, multiple service categories | Duration: ~1–2 week build cycle (single focused engagement)

Summary

A modern, SEO-optimized marketing website for a recovery, wellness, and longevity center, featuring 20 detailed service pages, transparent membership pricing, and direct integration with the client's external booking system.

The Challenge

The original elysianmt.com site had inconsistent service descriptions, scattered information about treatments and rates, and a dated visual design that didn't reflect the premium, futuristic positioning of the brand. Prospective clients couldn't easily understand what each treatment included, compare membership tiers, or get from 'interested' to 'booked' without friction.

Our Approach

• Designed a clean, Vercel/Claude-inspired aesthetic with Tailwind CSS, Inter + JetBrains Mono + Playfair Display, teal accent palette, and dot-grid + glass utilities
• Built a structured content data layer (services.ts, serviceImages.ts, serviceRates.ts) for consistent SEO metadata, gallery rendering, and pricing tables across 20 service pages
• Used Framer Motion for spring-based hover animations and scroll-triggered reveals
• Automated content extraction from the original site to mirror real service descriptions, FAQ content, and 30+ facility photos
• Integrated WellnessLiving's external booking and self-signup URLs as per-service deep links
• Implemented Wouter for lightweight client-side routing across 20+ service detail pages in a pnpm monorepo

Outcomes & ROI

• 20 — Full Service Pages: Each with hero, overview, photo gallery, benefits, what-to-expect, ideal-for tags, prep/aftercare, and FAQ accordion
• 5 — Membership Tiers: Copper through Platinum, presented in one comparable rates page
• 30+ — Real Facility Photos: Sourced and integrated, replacing generic stock imagery

Replaced ~6 thin service pages with 20 structured, SEO-optimized pages and a one-click handoff to booking on every page (vs. multi-step navigation previously).

Technologies Used

React + Vite + TypeScript, Tailwind CSS, Framer Motion, Wouter, WellnessLiving booking integration, pnpm monorepo

Key Takeaways

1. A structured content data layer (vs. hand-written page components) makes 20 service pages maintainable by a single editor instead of a developer
2. Real facility photos consistently outperform stock photography for premium service brands — the content audit is half the project
3. One-click booking deep links from every service page is the single highest-ROI conversion change for service-based businesses

Frequently Asked Questions

Why a custom site instead of a Squarespace or Webflow template?

Templates can't model 20 services with varying galleries, pricing, and prep/aftercare in a maintainable way. A structured data layer made each page consistent and SEO-rich without bespoke layouts per service.

How does booking work?

Every service page has a direct deep link into WellnessLiving's external booking flow — clients can go from 'reading about an IV drip' to 'booked' in two clicks.

How long did this take?

Roughly a 1–2 week build cycle covering content audit, design system, page templates, content population, photo sourcing, and polish.

Related Services

• Digital Transformation
• AI Strategy

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